If you mean getting a reader to move from the title of your piece to the end of the first line or two and onward from there, the answer is ‘very’. (If you’re still reading this, I guess I’m doing alright this time. Whew!)
To quote Billy Collins, with thanks to The Writers Almanac:
"Usually I try to create a hospitable tone at the beginning of a poem. Stepping from the title to the first lines is like stepping into a canoe. A lot of things can go wrong."
And poetry is an aptly extreme example of the challenge, because in so many people’s minds it’s often about as inviting as the idea of driving a car through a soupy fog. Which brings me (can’t see! can’t see!) to the other level of difficulty I’ve been pondering, which is: how hard can a book be to read before it is honest-to-god too hard to read?
Again, a poetry-related quote arrives from Podcastland:
“Poetry is in the nature of a gift, in that it presupposes the dignity of its recipient.”
- Eugenio Montale
I like how this comment flatters both the reader and the writer, while simultaneously presenting both, should they choose to accept it, with a weighty responsibility. It also kindly sets aside the matter of money, and I think money may be what people are mainly referring to when they say, “You can’t make a reader work this hard”. Because no one will buy it.
Now, when the writing is commercial or business-related of course that case is open/shut. For one thing there’s just so much damned competition for the attention. And yes, it’s true that the sheer volume of stuff out there now means anything deeper than sex or flattery or sex could well end up gathering dust.
Which brings us back to the canoe and the little matter of how many things can go wrong on the way to the lake. Who needs another depressing statistic to acknowledge that people are turning away from books faster than you can say “Paris belly-dancing on YouTube!”
Yesterday I caught the final minutes of Breaking the Rules, the British Library exhibition exploring printed work by avant-garde artists in Europe in the first third of the 20th century. Project Runway it wasn’t. This is heavy stuff. And yet, there were so many people crowded in there that I couldn't get close enough to some of the reverently lit cabinets to see their contents properly.
So that was heartening. Of course, if you made it to the show yourself you may be thinking, yes, but, boobies (though somehow a skeleton head on a woman’s naked torso or breasts where a lady’s eyes should be strikes me as neither sexy nor flattering).
And yes, Breaking the Rules was also FREE. That gift thing again. But lots of people seemed to be lining up afterward to buy the book, even if most of them were probably just buying souvenir chocolates.










