Or did she just never find it? Now, I don’t mean to be cruel, especially when she’s already getting teary-eyed. But then, this is how she explained her sudden show of humanity yesterday:
“It was just so touching when this woman said, ‘Well, what about you?’” Mrs. Clinton said. “I just don’t think about that, I think about what I can do for other people. I have spent a lifetime trying to help others; I’m very other-directed. That’s maybe why people don’t get me in the political world.”
Or as Bette Midler said, channeling this kind of one finger pointing at you, three pointing back at myself shtick for comedic purposes: “But enough about me. Let’s talk about you. What do you think about me?”
If Hillary Clinton’s campaign for president continues to collapse, one big reason may be because she’s pitied, sorry, pitted herself against an unbeatable opponent: Story. And Barack Obama’s sure got story. So this is how Hillary tried to fight back after Obama beat her so badly in the Iowa caucuses, winning support primarily by telling people stories about himself, themselves and America that they felt they could believe in:
“Making change is not about what you believe. It’s not about a speech you make. It is about working hard.” She also said, in the mother of all killjoy expressions, “We don’t need to be raising the false hopes of our country about what can be delivered.”
The next day she seemed to have had second thoughts about taking on Story head-on. “You campaign in poetry,” she said, “but you govern in prose.” Which is a nice sentiment (borrowed, incidentally, from another New Yorker who failed to win the Democratic nomination for president, Mario Cuomo). But this was just flailing, testing out tactics. And besides, Obama seems to be saying, “We’re campaigning in prose and we’re going to govern in prose.” How annoying must it be to have someone change the rules on you like that without even consulting you first?
The freshest most level-headed commentary I’ve seen about Hillary’s conundrum was by a Bob M, writing, believe it or not, in the dirt-flies, campaign-lies comments section of a Washington Monthly online article.
Since Clinton's last remaining strength vs. Obama lies in the fact that she commands the loyalties of more registered Democrats, she should be telling a story, talking about the history and the accomplishments of the Democratic Party going back to FDR and JFK, and positioning herself as their proper heir, and then sketching out a vision of the future of the party.
But she doesn't do that; she doesn't have a historical narrative to speak of. She also doesn't have a personal narrative that is all that inspiring. And so the only story her campaign is telling is about her personal accomplishments as senator and First Lady. These are fine accomplishments, as far as they go, but they are puny when compared to the accomplishments of the Democratic Party as a whole; and insignificant when compared to the accompishments of the United States of America as a whole, which is what Barack Obama has been talking about.
Hillary's problem then is that she has no idea how to tell a national story, construct a historical narrative; and she is going up against someone who, as all his speeches and books reveal, is very good at that. And the result is that she comes off looking selfish, unimaginative, and small.
As a person who makes his living by working with people’s and organizations’ stories, this armchair advice was one of the most instructional things I’ve read online in quite a while. And the main lesson is: thank God I’m not working for a political campaign. Although being Barack Obama’s speechwriter at the age of 26 must be pretty awesome nonetheless.